Very popular and successful campaign by Amnesty International published during the Beijing olympic games last year, taking advantage of the buzz created around the event to open everyone's eyes to the violation of human rights in China. With very graphic ads, they made a connection between the sports and the torture people suffer. Definitely, a great example of powerful concept and perfect timing, and usually when these two factors are together the chances are you got an incredible advertising campaign.
After the Olympic Games, the fight for human rights must go on.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisors: Anne Vincent, Tiphaine Ruault du Plessis
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