Another cool Ad placing

Here's another great example of ad placing. It's a simple poster for MADD (Mothers Against Drunk Driving), with simple art direction and almost none copywriting. What makes the message so powerful is where and how the posters are placed. Where: when you go out with your friends for drinks, what's the last place you go before going home? Probably the washroom, right? There's where the ads are. And the how: the posters are physically smashed into urinals, hand dryers and soap dispensers, giving them the appearance of an actual wreck. The campaign was so effective it made the national office of MADD use it in their cross-country market.

Click on the image to enlarge

Advertising agency: Calder Bateman Communications

Squeeze this

I love creative placing. Nowadays, when you are bombarded by advertising from everywhere, a smart way to place your ad can give your product the attention you want, and bellow there's a great example of what I'm talking about. The result: in the first 3 months of promotion, Clearasil increased its perscription by 45%.

If you click on the image you can take a look on the briefing, the solution and the results.

Leo Burnett Lisbon School, Portugal.

via directdaily

So the next time you hear "Why would I care about internal packaging if the customer already bought my product?", here's a good answer.