Amazing idea. It's something that amuses dog owners and entertains the dogs too. It was distributed for free in dog exercise areas of local parks. If I were Iams' marketing manager I would also add the frisbee to the dog food's package as a gift. Maybe it could boost their sales a little. But anyways, giving it away it's a good way to get free publicity among their main target.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Vince Lagana
Copywriters: Steve Jackson, Luke Chess
Photographer: Marc the Phodographer
Producer: Jeremy De Villiers
Account Manager: Eva Chown
Released: June 2008
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