The environmentally-not-too-friendly bags

This line of environmentally-friendly bags, created by TBWA\Vancouver, shows that you can be eco-friendly and politically incorrect at the same time.

via directdaily

Ad of the day - July 2nd

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernán Ponce, Hernán Ibarra, Walter Aregger
Creative Directors: Analía Rios, Ricardo Armentano
Art Director: Pedro Losada
Copywriter: Antonio De Federico
Advertiser’s Supervisor: Pablo Gazzera/Tomas Marcenaro/Santiago Hunt/Fernando Laratro
Account Supervisor: Nestor Ferreyro
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

Cannes Lions 2009 #3

Then people ask me why I don't like advertising awards. This campaign below won the Press Grand Prix in Cannes 2009. Why I wouldn't know. It looks more like a photographer's portfolio than an advertising campaign. Let's imagine you don't know what Wrangler sells. You would continue not knowing based on these ads. What's the concept? People behave like animals? What it has to do with jeans? What motivates the consumer to buy the product? What are their features? Well, I don't know the answer to those questions. Probably the jury knows.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

Ikea's staircase drawer

When everyone else sees a stair, the creative mind sees a drawer.

Advertising Agency: Lowe, Kuala Lumpur, Malaysia
Executive Creative Director: Ng Heok Seong
Creative Director: Ng Heok Seong
Copywriter: Mohan Prabhakar
Advertiser’s Supervisor: Yeong Tze Kuen
Account Supervisor: Ong Bee Lin/Nicole Wong
Producer: Eddie Lee
Art Director: Joseph Lee
Illustrator: Desmond Phang
Photographer: Hoch/Studio Pashe

via I believe in advertising

Eye tracking billboard

That's the world's first billboard which reacts when people are looking at it. There's a camera in the billboard, and when you look at it the image changes. The challenge was to raise awareness to domestic violence, and the solution is terrific. When you are not looking at the billboard, there's a man beating his wife, but as soon as you turn your head to look directly at it, appears an image of a happy couple, with the copy "It happens when nobody is watching". An amazing example of technology combined to a great and powerful concept.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

via I believe in advertising

One thousand

Next Wednesday Photoshop F.C. completes 1 week of existence, and it has passed 1000 visits already. I know it's not much, but I didn't expect that kind of traffic so soon. I'm really glad people are enjoying reading the stuff I post here. It's been an amazing experience for me, and everyday I wake up I can't wait to come here and post something interesting. If you have any comments, suggestions or critiques please share with me, I'd be more than happy to hear them.

And since I'm a little inspired today, I've done something to celebrate the 1000 mark.

Thanks everyone!

Keep Moonwalking

via kibeloco