Eye tracking billboard

That's the world's first billboard which reacts when people are looking at it. There's a camera in the billboard, and when you look at it the image changes. The challenge was to raise awareness to domestic violence, and the solution is terrific. When you are not looking at the billboard, there's a man beating his wife, but as soon as you turn your head to look directly at it, appears an image of a happy couple, with the copy "It happens when nobody is watching". An amazing example of technology combined to a great and powerful concept.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

via I believe in advertising