Being aware of what's happening is one of the most important attributes for an advertiser. Sometimes you're reading the paper and see an incredible opportunity to link the product you're selling to a specific news. It requires the agency to work really fast, but it's a very smart way to call the target's attention and it's really effective.
The one I'm posting here is an ad for Olay, which sells different kinds of moisturizers and anti-aging products, and in this ad they're suggesting that their product is the reason Benjamin Button gets younger and younger.
Advertising Agency: Saatchi & Saatchi, Sydney, AustraliaCreative Director: Steve Back
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Published: March 2009
via Ibelieveinadv.com
Very creative insight, isn't it?
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