To increase the test-drive of a new convertible, the Nissan Micra C+C, Nissan innovated by showing its commercial on the theater's ceiling, to let the audience experience the feeling of driving a convertible.
The result: an increase in Nissan Micra C+C test-drives by 19%.
Advertising Agency: TBWA\ Düsseldorf
Via Adivertido.com
Nice way to get out of the common-place, driving the audience's attention exclusively to your commercial.
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