Time Machine

The "Time machine" posts will be dedicated to the old and classic ads. Those ones we're never tired of seeing.

I'm going to open this section with one of my favorite ads of all times. It's not that old, I believe it was published between 2005 and 2006. I remember when I first saw this ad I couldn't stop thinking about it for several weeks. I don't know the agency responsible for the account nor the name of the person who came up with the copy, but he/she's definitely my idol.

It's a campaign to emphasize the importance of using a condom, targeted to a young audience, with a direct and powerful message.

On her head: My mom's going to kill me.

On her belly: My mom's going to kill me.

Below: One condom...save both lives.

Quoting my professor: "I wish I had wrote that."