SOS Shark campaign

I'm a big fan of non-governmental organizations, especially the ones fighting to protect animals and the environment. They are well known by the creative ways to call our attention to those issues, like this one I'm posting here. The Save Our Seas Foundation is an organization committed to preserving the marine environment, and probably their biggest campaign is to change the perception we have about sharks. While only 4 humans are attacked by sharks in one year, 100 million sharks are slaughtered by humans in the same period of time. So who's the predator? With that in mind, Saatchi & Saatchi created this warning sign to put on shark tanks. Nothing creative about that, you may think. But the sign was printed backwards, so the warning was actually for the sharks.

Click on the image to see more details about the campaign.

Agency: Saatchi & Saatchi Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom

via directdaily