Thursday, June 11, 2009

Another cool Ad placing

Here's another great example of ad placing. It's a simple poster for MADD (Mothers Against Drunk Driving), with simple art direction and almost none copywriting. What makes the message so powerful is where and how the posters are placed. Where: when you go out with your friends for drinks, what's the last place you go before going home? Probably the washroom, right? There's where the ads are. And the how: the posters are physically smashed into urinals, hand dryers and soap dispensers, giving them the appearance of an actual wreck. The campaign was so effective it made the national office of MADD use it in their cross-country market.

Click on the image to enlarge

Advertising agency: Calder Bateman Communications

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