Tuesday, June 30, 2009

Cannes Lions 2009 #3

Then people ask me why I don't like advertising awards. This campaign below won the Press Grand Prix in Cannes 2009. Why I wouldn't know. It looks more like a photographer's portfolio than an advertising campaign. Let's imagine you don't know what Wrangler sells. You would continue not knowing based on these ads. What's the concept? People behave like animals? What it has to do with jeans? What motivates the consumer to buy the product? What are their features? Well, I don't know the answer to those questions. Probably the jury knows.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Director / Copywriters: Julie Louison, Perinne Durand:
Agency Supervisors: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyers: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo

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