Wednesday, June 10, 2009

Squeeze this

I love creative placing. Nowadays, when you are bombarded by advertising from everywhere, a smart way to place your ad can give your product the attention you want, and bellow there's a great example of what I'm talking about. The result: in the first 3 months of promotion, Clearasil increased its perscription by 45%.

If you click on the image you can take a look on the briefing, the solution and the results.

Leo Burnett Lisbon School, Portugal.
via directdaily

So the next time you hear "Why would I care about internal packaging if the customer already bought my product?", here's a good answer.

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