Monday, June 15, 2009

Sunroof in the cinema

To increase the test-drive of a new convertible, the Nissan Micra C+C, Nissan innovated by showing its commercial on the theater's ceiling, to let the audience experience the feeling of driving a convertible.
The result: an increase in Nissan Micra C+C test-drives by 19%.

Advertising Agency: TBWA\ Düsseldorf
Nice way to get out of the common-place, driving the audience's attention exclusively to your commercial.

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