Thursday, June 25, 2009

Cannes Lions 2009

Although I'm not a big fan of advertising awards, I must admit there are some really interesting works and ideas in those, so I'm going to post some of the winners and nominees here. The first one is a campaign for Fiat, with the objective to show they are worried about the environment.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographers: Ebo Fraterman, Roman Schwienbacher
Digital Artwork: Le Moulin De Docs

Well, some people may think the idea of having live animals on a crash test is not very nice, but I thought it was a smart insight, specially the copy. "Engineered for a lower impact on the environment" is brilliant, and it completes very well the image.

No comments:

Post a Comment