Although I'm not a big fan of advertising awards, I must admit there are some really interesting works and ideas in those, so I'm going to post some of the winners and nominees here. The first one is a campaign for Fiat, with the objective to show they are worried about the environment.
Advertising Agency: Marcel, Paris, FranceChief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographers: Ebo Fraterman, Roman Schwienbacher
Digital Artwork: Le Moulin De Docs
Well, some people may think the idea of having live animals on a crash test is not very nice, but I thought it was a smart insight, specially the copy. "Engineered for a lower impact on the environment" is brilliant, and it completes very well the image.
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