Wednesday, June 10, 2009

Using visual metaphors

A visual metaphor is a technique in which something that is presented visually is compared to something that belongs to another category. Usually it requires awesome graphic design and photography, but most of all it requires a creative mind to see what everybody else couldn't. Some examples of creative visual metaphors:

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini

Advertising Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos, Leandro Castilho, Guy Costa
Art Director / Illustrator: André Paiva
Copywriter: Fernando Silva

Creative Director / Copywriter: Rodrigo Vezzá
Art Director: Luciano Honda
Photographer: Arnaldo Pappalardo

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Other additional credits: WDS

Advertising agency: Graph Advertising Company, Saudi Arabia
Creative director: Sultan Al-mansor
Idea and concept: Mohammad Altamish
Art direction: Mohammad Altamish

1 comment:

  1. Design using metaphors always attracts me.. And as a graphic communication student, its very important to me to find such article and example. These are very useful for our resource.