Second edition of the Time Machine. This campaign was made by Saatchi & Saatchi for the Buenos Aires Zoo, in Argentina. It was published in 2003, and it's one of the most famous visual metaphors of all times. The campaign is to celebrate the Zoo's 115 years, and the way they transformed the briefing into this idea is simply brilliant. Very smart insight combined with great photography. No copy. The image speaks for itself.
By the way, Saatchi & Saatchi has made awesome campaigns for the Buenos Aires Zoo. I'm going to post some of them later.
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