Wednesday, June 24, 2009

Go fetch

Amazing idea. It's something that amuses dog owners and entertains the dogs too. It was distributed for free in dog exercise areas of local parks. If I were Iams' marketing manager I would also add the frisbee to the dog food's package as a gift. Maybe it could boost their sales a little. But anyways, giving it away it's a good way to get free publicity among their main target.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Vince Lagana
Copywriters: Steve Jackson, Luke Chess
Photographer: Marc the Phodographer
Producer: Jeremy De Villiers
Account Manager: Eva Chown
Released: June 2008

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